Big Lottery Fund

Peace Mix is a showcase campaign for the Big Lottery Fund (BIG) which aims to spread a message of unity to young people through music: promoting music studios and other publicly funded facilities across the UK as positive creative spaces, and celebrating young talent with a ground-breaking, crowd-sourced collaboration track. Reason created the identity for the campaign which consisted of a simple logotype along with a ‘cityscape’ device made of different musical elements. The look and feel was then applied to all the campaign materials, including print and online applications, from small flyers to huge stage backdrops.