Brunel University London

Reason worked with Brand Ethos to help Brunel University develop a fresh brand approach for their 2016 student recruitment campaign. Following the results of extensive research we developed an identity that represents the two sides of Brunel life – the course and the lifestyle – coming together. Document templates and a brand toolkit were supplied including detailed instructions on how to use the new recruitment identity for print and digital applications.

Thanks to the new design strategy, undergraduate applications rose by 9% and during clearing, incoming calls to the team increased by 32% and 350 extra students joined the university. This brought in an additional £9.45m. The project won a bronze award at The Design Business Association’s annual Design Effectiveness Awards in 2017.

Subsequently we were asked to evolve the style to represent the renamed Professional Development Centre, part of Brunel+, a wide variety of services offered to students to help further their careers outside their normal curriculum. Following an extensive audit of their international marketing documents, Brunel also commissioned us to create a new strand of work for this global recruitment campaign.