Brunel University London
Reason worked with Brand Ethos to help Brunel University develop a fresh brand approach for their 2016 student recruitment campaign. Following the results of extensive research we developed an identity that represents the two sides of Brunel life – the course and the lifestyle – coming together. Document templates and a brand toolkit were supplied including detailed instructions on how to use the new recruitment identity for print and digital applications.
Subsequently we were asked to evolve the style to represent the renamed Professional Development Centre, part of Brunel+, a wide variety of services offered to students to help further their careers outside their normal curriculum. Following an extensive audit of their international marketing documents at the start of 2016, Brunel then commissioned us to create a new strand of work for this global recruitment campaign. We produced over 40 documents, including numerous language translations, alongside interactive materials.