Entertainment Marketing Group

EMG is the platform neutral prop and product placement agency specialising in placing their clients’ messages, brands & products across all media. They are the only Pact-affiliated placement agency and are approved by the BBC. Reason were approached to create their new brand following a similar project we previously worked on for one the companies making up the group. We created circular ‘badge’ as part of the identity which was then replicated to hold a collection of illustrations featuring various media platforms and objects. The brand is expressed by combining one of these platforms with an object to reflect how EMG have helped particular clients. We also created an animation to highlight how they could benefit potential customers.