HomeGenie is an online service where home buyers can sit back and let their dream property find them. This is made possible by the buyer uploading a detailed property profile and timescale – passive, active, urgent or inactive. HomeGenie provide the details to estate agents who will contact the buyer when a property is available.
The proposed brand identity takes the immediately recognisable roof shape and combines it with the upload symbol, representing the detailed property profile. Using the H as it’s core it becomes a home with a roof and base. The associated photography depicts various homely scenes and works alongside a suite of icons which help users navigate their way around the website.