Pact is the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies. Reason’s relationship with Pact started with a comprehensive brand refresh, helping them review their current material and discovering how it needed to work for each department and some specific aspects of the organisation. A coherent system was devised that gives the varied materials a consistent look and feel, while allowing maximum creativity and flexibility, to speak to a wide range of audiences. As part of this process, we have worked with all areas of the organisation, helping to produce materials both in print and on screen, such as templates, reports and presentations.