PSc was formed in 1996 focusing on still life and product photography. Since then the company has grown, moved to new premises in 2014 and now offer studio hire and retouching as well as expert photography. Reason was asked to refresh PSc’s brand to reflect the changing company, update their stationery, website and email campaigns. The new image-focused website was launched towards the end of 2015 alongside a set of three promotional emailers, one that offers a general overview and two that specifically cover studio hire and photography. They all feature the new flexible identity system which can adapt to highlight the specific aspect being offered.