The Benevolent

Founded in 1886, The Benevolent’s mission is to help colleagues from the drinks industry facing difficulties. They are at the heart of the industry as the only charity supporting employees from every sector of the trade. We were asked to produce a digital and print communications campaign to raise the profile of the charity and its work within the community. The primary goals were to make people working in the industry aware of The Benevolent, understand what they do and give them the information and tools to spread the word. We devised the campaign name ‘Here to help’ along with key messages and a bespoke look and feel that works with the existing typography and colour palette. The new campaign brand was rolled out across a range of guides, posters, templates and display items as well as a digital toolkit and email campaigns. We were subsequently commissioned to create the look and feel for the Northern Ball, a specific event organised by the charity in 2015.