The Health Foundation
The Health Foundation (THF) is an independent charity working to improve the quality of healthcare in the UK. They support people working in healthcare practice and policy to make lasting improvements to health services. Reason, in collaboration with our strategic partner Brand Ethos, were tasked with helping THF establish a specific programme of work focused on healthcare reform leading up to, and following, the general elections in 2015. ‘Policy Navigator’ was chosen as the name and we created a new look and feel, including an illustration style (which we commissioned and art-directed) and revised colour palette, which were then applied to a specific micro-site and various publications. Following the success of this project, Reason were asked to assist with the Alumni programme. This needed a unique identity to distinguish itself as a network of colleagues and fellows developing their skills, knowledge and networking opportunities.