Alzheimer’s Society

Annual report

We successfully won a pitch process to design the Alzheimer’s Society annual report and impact review. The initial request was to follow on from the last year’s structure – reporting their achievements against eight outcomes. The creative challenge was to produce something fresh and engaging that presented the information in a different way.

Our concept ‘Talking about dementia’ encouraged an interview led approach. Each outcome is reflected through a case study to give real people a voice – from those living with dementia, to healthcare professionals and even how a TV soap dealt with a dementia focused storyline. The written text continues this theme and is set out in a Q and A format.