City Connections was established in 2019 specifically aimed at people who live or work within the City of London. The aim is to link those people to a range of health and wellbeing services should they need them. The project is delivered by Age UK East London on behalf of The City of London Corporation.
After working with the team at Age UK East London for a number of years, they approached us in the early stages of the project to assist with the overall look and feel of the brand. The identity is based on the unique journey each individual service user might take through the maze. City Connections will help them navigate their issues. The path device and cut-out photography style reflect the idea of taking people out of their current situation, directing them to the help they need.
The identity launched at the end of 2019 and is currently being rolled out across various touch points as the project develops.