Danone is a leading global food company built on a commitment to business success and social progress. In June 2018, Danone launched a new company signature to reflect the vision that the health of people is connected with and interdependent on the health of our planet. ‘One Planet One Health’ (OPOH) is a call to all consumers and everyone who has a stake in food to join the Alimentation Revolution: a movement aimed at adopting healthier and more sustainable eating and drinking habits.
Their internal communications team needed creative support to help communicate the OPOH goals to over 100,000 employees (Danoners) around the world. Supported by London-based consultancy Headland, we worked alongside the Danone internal design team, who had created the campaign logo, to develop an overall look and feel.
Following a review of the Danone library for relevant imagery, we created a toolkit of materials to enable key stakeholders to express OPOH to their employees. This included print materials (including translations), presentations, a suite of 10 digital video assets and a full animated film.