FIGO

FIGO (The International Federation of Gynecology and Obstetrics) is a global organisation uniting professional societies of obstetricians and gynecologists in over 130 countries across five regions. With a long-standing legacy in advancing women’s health, FIGO plays a pivotal role in policy, advocacy, education, and capacity building across low- and middle-income countries.

As the organisation grew in scale, reach and ambition, its brand identity no longer reflected the authority and clarity needed to lead on the global stage. FIGO sought a brand refresh that could better express its evolving mission, speak to diverse audiences, and unify its presence across regions and platforms.

We worked closely with FIGO to deliver a visual refresh that aligns with its values, impact, and future direction. We created a new look and feel, contemporary colour palette, and accessible typography — balancing medical professionalism with human warmth.

The design was based on a leaf shape, which has been present in the FIGO identity since they were formed in 1954 and represents fertility and growth, so is integral to the organisation’s story. These shapes provide a flexible device that can be used in different ways to give FIGO materials instant recognition.

The new brand was rolled out across digital platforms, events, publications, supported by comprehensive brand guidelines and templates. We also developed a clear and authoritative tone of voice guide that works across advocacy, academic, and community-facing communications.

The brand refresh gave FIGO a cohesive, recognisable presence that reflects its leadership in women’s health and its commitment to equity and impact. It will strengthen their visual and verbal identity across all communications, with increased alignment across international partners and regions. A future-facing brand platform equipped to scale with FIGO’s mission.

“I just want to take the opportunity to say thank you. You have delivered a really impactful brand identity and countless assets for FIGO Cape Town 2025, turning most of them around on short notice. You always deliver exceptional quality with a calm head and endless patience. We have really enjoyed working with you, so a special thank you from us to you for everything over the last 18 months or so.”
Georgia Street
Senior Event Manager