Peckham 24 is a festival of contemporary photography, co-founded by artist Jo Dennis and curator Vivienne Gamble in 2016. The festival started as a grassroots collaboration between artists, curators and art spaces in Peckham and has grown from a 24-hour period to three days, with talks and tours as well as exhibitions.
As part of this growth, we were asked to work on the campaign creative for the 2019 festival to help communicate the broader scope of events and venues involved. The fluorescent green from the previous year was retained, which had only been used digitally, and used across print materials also.
The angles of the sun-dial logo were utilised as part of the new identity which, combined with the fluorescent colour, bring a dynamic and energetic feel to the materials. The new look and feel was applied to the website and social channels as well as printed information leaflets and posters.