PSc was formed in 1996 focusing on still life and product photography. Since then the company has grown, moved to new premises and now offers studio hire and retouching as well as expert photography. We were asked to refresh PSc’s brand identity to reflect the changing company, update their stationery, website and email campaigns.
We created a new flexible identity system which can change to highlight the specific aspect being offered – photography, studio or imaging – as well as act as a navigation guide on the website. The new image-focused website was launched alongside a suite of three email campaigns, one that offers a general overview of the company and two others that specifically cover studio hire and photography.