SRI Executive

SRI Executive is a global consultancy working at the heart of international development. They advise mission-driven organisations – such as UN agencies, NGOs, and global health funds – on leadership, strategy, and impact. With an expanding global footprint and a growing portfolio of high-level work, SRI recognised that their existing brand no longer reflected the scale, credibility, or clarity of their offering.

Their identity was inconsistent, and their visual presence lacked the confidence expected of a strategic partner operating at the top of the global development sector. Working in partnership with Add10, we lead a rebrand project that would bring alignment across their services and elevate how they present themselves to clients, partners, and candidates worldwide.

We worked with SRI to deliver a strategic rebrand that better reflects who they are – and the value they bring to clients operating on a global scale.

We clarified SRI’s positioning around the idea of ‘empowering lasting impact’, articulating a narrative that connects their advisory and search services with meaningful global outcomes. The bold, refined identity system conveys trust, clarity, and professionalism – while distinguishing SRI from competitors in a crowded space.

We developed a confident, concise tone of voice, with messaging tailored to resonate with C-suite leaders, global institutions, and mission-driven talent. The new brand was implemented across the website, pitch materials, reports, and internal communications – ensuring consistency and impact at every touchpoint.

The rebrand helped reposition SRI as a trusted strategic partner in global development, with clearer articulation of value across services and sectors, and greater internal alignment around mission and purpose. They are now equipped to support future growth, innovation, and global partnerships with stronger recognition and differentiation in a competitive international market.