Ravensbourne University London

International recruitment

Ravensbourne is an innovative, industry-focused university located in the heart of London. Previous projects for them have included app development, display graphics and general marketing material.

More recently we have worked with Ravensbourne to transform their international student recruitment materials. A comprehensive review of existing processes and materials led to us devising a user journey of potential students, with various touchpoints highlighted. These touchpoints were then explored further to decide what type of materials were appropriate.

The outcome has been a wide range of applications and media with a consistent look and feel and tone of voice, including a unique hashtag. This has been applied to various exhibition materials including backdrops and 3D constructions, associated print materials such as brochures and leaflets and digital applications including moving image, emails and interactive PDFs.